No longer care about dating websites dating people at the same time
"Mobile services are forecast to be the fastest growing segment over the next five years as operators, including Interactive Corp.and e Harmony, cater to consumers moving toward easy-to-use mobile applications," IBISWorld online dating expert Jeremy Edwards said in a report released last week.
It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.
Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.
Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.
"In general, I would recommend mobile and social and large dating sites. "The dating phase prior to an offline marriage runs up a ,660 tab.
The average dating site customer spends just 9 a year for online memberships, which more than pays for itself to the tune of ,803 in cost savings from fewer dates," the report said.